Tips for Running a Successful Fulfilled by Amazon Business, https://www.forbes.com/sites/panosmourdoukoutas/2019/07/13/pepsi-beats-coke-again/#7bb180b32bad, https://research-methodology.net/pepsico-analysis-of-corporate-strategy/, https://notesmatic.com/2019/01/pepsi-sources-of-competitive-advantage/. There are billions of fans of Pepsi all throughout the globe. It helped this brand to achieve a huge customer base. It had a promotional campaign called "Do us a flavor" that involved people in suggesting their customized flavor ideas of 17 countries! How High Can the Supreme Court Take SOFI Stock? You can specify conditions of storing and accessing cookies in your browser, Give advantages and disadvantages of television advertisment of pepsi, statements are true or false : (a) Profit maximisation and wealth maximisation are the sa Businesses can provide specific or broad data about their goods or services to each demographic in unique ways to encourage this advantage. Pepsi Company Advantages and Disadvantages. Theres even room for more lines. Contents The introduction 1 Summary 1 The advantages and disadvantages of UK adopting IFRS 2 1.The benefits of UK adopting the IFRS 2 1.1 Consistently and transparency 2 1.2 Flexible and Understandable 3 1.3 Global comparability 3 1.4 Decision making 4 1.5 Multinational corporation and cost 4 1.6 Impact the structure of company 5 2. Pepsi was the first company to introduce two-liter bottles to the market. Multiple appearances in various issues of the paper or magazine will improve chances of your brand sticking with the customers and also the results you will see in terms of sales leads. By the time the first spot hits the air, a company has likely spent at least $10,000 to create the materials and purchase the airtime. Globalization has both benefits and disadvantages. PepsiCos main competitors are Coca-Cola, Kraft Foods, Nestle, Dr Peppers Snapple Group, and Mondelez. The advantages and disadvantages of conformity. They are the oldest form of advertisement, and can make an instant impression on the clients mind.Whether it is announcing a new product or a service or building your brand though visual advertisement place to place, banner advertising is the . Brands, INC and McDonalds Corp: Which One Is Better Investment, Diet and Water as an Overlooked Essential Nutrient, Conceptual Metaphor for Brand Image in Advertising, Consumer Culture: Pepsi Marketing Strategy, The Meaning of Organizational Purpose in a Strategy, Different Approaches in Apple Corporation Strategy, Harrison, New York (in the hamlet of Purchase), United States, Pepsi, Lay's potato chips, 7 Up, Mountain Dew, Gatorade. I love Pepsi, and have since I was a little boy. Advantages: Coffee is actually one of the healthiest beverages billions of people consume regularly. Again, the Power of One strategy is simply placing PepsiCo products next to Frito-Lay products. Instagram has limited features. Extravagant advertising may have a positive effect on the economy. In addition, it is considered to be among the best in production of snacks, beverages and foods. If brand recognition is the goal of an advertising effort, then a business may need to invest in multiple platforms to gain the levels of familiarity they require. Families can fast-forward through ads on broadcast networks when they record shows to watch. Two Wall Street Legends will reveal their #1 recommendations and full "roadmap" for navigating the coming AI revolution. Along with heart disease mentioned above, drinking coffee could help to prevent stroke. Advantages - it tastes pretty good, and will give you a short term energy boost. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. Advertising is the profession or activity of producing consumer marketing messages for commercial products or services. Globalization is one way. What are the Advantages and Disadvantages of Juicing? Second, forming strategic alliances in the global scale. PepsiCo produces and trades a wide variation of products ranging from soft drinks to juices to their health conscious snacks. Before the 1950s, 6.5 ounces was the standard size for soda bottles. For some, the television is a window to the modern world. The financial position is also strong, with strong cash flows and a good dividend (at 3.1%). is a form of communication for marketing and used to encourage, persuade, or manipulate an audience . This paper will explore PepsiCo, its background, problems, advantages and disadvantages (PepsiCo Inc., 2011, p. 1). This is mainly because of the plastic bottles used in packaging their products. Globalization has costs and benefits, or negative and positive aspects, for every country. This changed its name to PepsiCo. This company began as Pepsi back in 1890s when its recipe was first made. It also gives the advantages and disadvantages of advertisements in today's world. . Businesses that purchase a 30-second television ad on a national broadcast spent an average of $115,000 per slot in 2019. To this end, the company acquired a majority interest in Wimm-Bill-Dann Dairy and Juice, one of the top food and beverage companies in Russia, for $3.8 billion. TV Advertisements Are Simple To Analyze: Generally, TV ads are based on simple concepts and are easy to comprehend. Pepsi Company Advantages and Disadvantages. It is one of the most famous and well-known global brands in the food and beverage industry. You can spend thousands of dollars on a 30-second television ad that might reach someone who might be interested in what you have to sell someday. Advantages and disadvantages of drinking lucozade. Coffee Could Cut Stroke Risk. To make this global business more successful, this brand uses the strategy of forming alliances globally. PepsiCo is a multinational company that makes food and beverages. When an advertising budget is financially limited, then finding out where most people are consistently becomes a top priority. Google processes over 40,000 searches every second. Pepsi has incredibly effective marketing, and it has been at the forefront of social media, with campaigns on Twitter and Facebook. Caesar Palace Font. There really is no advantage, health-wise. Marketing that is properly researched and targeted will bring new and returning customers. the face of the organization. There isnt any tender drink in the pinnacle five. Some of the space, other costs include maintenance and repairs bottle of Pepsi at both advantages and disadvantages of pepsi advertisement for! An advantage of drinking Coca-Cola would be its taste. PepsiCo uses its Famous and well reputable brand to expand into global markets. Pepsi Advertisement: "Respect" 1125 N. Charles St, Baltimore, MD 21201. For example, Bud Light launched a comparative campaign against its competitors, putting a spotlight on others' use of corn syrup. The 3D video will also demonstrate how the power output is calculated and Cost-effective strategy: Despite many things that can be said against retrenchment, it does handle the immediate problems very effectively. 4 Classification Of Human Knowledge, Social media marketing refers to the process of gaining website traffic or attention through social media sites. Your email address will not be published. Moreover, management strategies have raised concern over its reaction to criticism on health and environmental issues. Even a group of businesses that support a youth soccer league get to take advantage of this benefit. The company has instituted several activities aimed at giving back to society. Frito-Lay has been one of the top-promoting manufacturers around the globe with manufacturers beneath it which includes Doritos, Lays, Funyuns, Uncle Chips, Cheetos, Tostitos, and Walkers. The prevalence of PDF downloads, ebooks, whitepapers, and similar written content is a form of advertising that businesses use to prove their expertise. The targeted consumers may not see the marketing message from an advertising effort. Further expansions in 1960s led to the merger with Fritos in 1965. (b.addEventListener("DOMContentLoaded",h,!1),a.addEventListener("load",h,!1)):(a.attachEvent("onload",h),b.attachEvent("onreadystatechange",function(){"complete"===b.readyState&&c.readyCallback()})),g=c.source||{},g.concatemoji?f(g.concatemoji):g.wpemoji&&g.twemoji&&(f(g.twemoji),f(g.wpemoji)))}(window,document,window._wpemojiSettings); ii) They reach the public at a lower cost than any other medium. Potential customers may be on multiple platforms. The average person gets exposed to over 2,000 brand messages every day because of advertising. i drink a lot of soda durin the day like pepsi or coca cola it so addictive nd can't stop, there one thing i want to is drinkin a lot of soda harmful? #nav-single { display: none; } No doubt, much of what Pepsi makes would not be recommended by your doctor. Ethanoic acid is non-toxic and is a weak acid, meaning it will not do any damage to most surfaces as it does not corrode or bind to other metals, therefore can be easily removed through washing or rinsing it. The cost of advertising can be a disadvantage to small businesses. Conformity comes with many. Small companies looking to further the growth of their company often use an IPO as a way to generate thecapitalneeded to expand. May 30, 2020 by Shoaib Raza. Pepsi has a global presence in more than 200 countries providing them with a very good distribution network. body.custom-background { background-image: url("http://mibcom.ase.ro/wp-content/uploads/2018/07/FOND-GENERAL1.jpg"); background-position: left top; background-size: cover; background-repeat: no-repeat; background-attachment: fixed; } DSD helped this company to run short in supply and building an engaging relationship with leading retail industries such as Wal-Mart. Companies can support the public good by producing advertising campaigns that can bring more awareness to specific societal issues. Although there are times when companies can advertise for free, this tactic typically involves paying another agency for space to promote something specific. With that kind of influence, the advantages and disadvantages of this marketing option cannot be ignored. Advantages and disadvantages of drinking pepsi Free Essays. Advantages And Disadvantages of Advertising: When you hear the words "advertising", you probably think of a banner on a website or TV commercials. Store display is the best form of advertisement Stongly Agree Agree Neither. 5 Answers. There are many pros and cons on how it affects the labor markets. Advantages and disadvantages of drinking lucozade. It can also be tied to business ventures where businesses or other organizations develop international influence or start operating on an international scale. 7 Pages. margin: 0 .07em !important; Outdoor Ads Reach 98% of the public every week. I think a better option for investors is Coca-Cola, which continues to gain momentum. It helps lower costs as well as adjust to changing customer demand. The Fake News movement tarnishes the reputation of advertisers. The negative effects of globalization come like a fringe with its advantages. . Problems can include competition in manufacturing jobs and unemployment in industrialized countries. On the other hand, it also has disadvantages such as polluting the environment and confusing the buyers. competitors affect competitive advantage of Pepsi less popular products. Since reaching $71.78 in late May, shares of PepsiCo (NYSE:PEP) have seen a steady decline. These include Yum, Tropicana and Gatorade, among others (PepsiCo Inc., 2011, p. 1). Each one makes more than $ 1 billion annually from sales. & Render, B. Although there is value in brand recognition, that outcome only translates to investment when it creates an eventual conversion. Coffee with exercise when taking 300mg averages a 20% increase in energy and fatigue while burning fat increased 107% greater than without caffeine. Thats why it tends to be more popular with large corporations than sole proprietors and other small businesses. for only $11.00 $9.35/page. ajaxurl = typeof(ajaxurl) !== 'string' ? An advantage of drinking Coca-Cola would be its taste. It also helps them to create a substantial in-store promotion. advantages and disadvantages of cocacola Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. The advantages and disadvantages of advertising balance cost with the opportunity to increase revenues and consumer awareness. The . You can buy time on local radio, regional papers and local television to support your internet marketing. With the continuous increase in demand formobiles, Advertising enables a company to target one population group specifically. They cannot take care developing countries. They should implement extra fitness-specific ingredients in their products and make the consumer aware of the same. }, Developing and integrating into international regions takes a lot of resources and research; companies must find great talent to make the integration successful. 4 Pages. Soft drinks have no nutritional value. We will write a custom Essay on Pepsi Company Advantages and Disadvantages specifically for you. Outdoor Advertising Costs 80% Less Than TV Advertising. 7. It is also quite important to note that it generates over $60 billion annually. Because drinking more than this, your bodys no.1 male hormone (testosterone) becomes significantly low. Disadvantage: Hard to Generate Momentum. Do you want to acquire these skills? Many people feel that Coca-Cola is delicious. Their products are convenient and addictive. You will be shocked to know that most of the people who think that coke is unhealthy or it doesn't have any health benefits are actually RIGHT. Have you ever stopped to wonder how the countries in the world interact with one another? Tom Taullis latest book is All About Short Selling and he has an upcoming book called All About Commodities. You can find him at Twitter account @ttaulli. Thats why most small businesses focused on targeted, localized ads as a way to create results. 6 Pages. Other factors such as recession and inflation may also impact the sales of the company. : Recently PepsiCo got here out with more healthy alternatives in soft drinks. Evolvulus Alsinoides Tamil Name, 7. As a fast consuming commodity, the sales of soft drinks are expected to depend on the distributing channels. img.wp-smiley, More than half of PepsiCo's revenue comes from food products rather than soft drinks or water. If youre a fan of older superhero movies, then you may remember the giant Coca-Cola billboard blowing up in Superman. Also, the cost of factors of production are equalised. This is quite evident in their recent revenues results, which surpassed that of Coca Cola. 'http://mibcom.ase.ro/wp-admin/admin-ajax.php' : ajaxurl; Advertising creates economic benefits at every level. Every global event that involves participation, goods, or services requires advertising content to increase exposure. The founders of this recipe were Caleb Bradham and New Bern. Pepsi is owned by PepsiCo, while Coca-Cola is owned by The Coca-Cola Company. Although the people who agree will be more likely to purchase goods or services, those who dont will boycott the agency indefinitely. Your brand can look bad. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. In the recent years, it has started using digital channels in plenty for growth of . Someone invariably has to lose since globalization is fundamentally a, According to PepsiCo SWOT, it is better equipped to satisfy the needs of customers with a wide variety of successful products (2008). Why Should You Shop for Home Insurance Even if You Arent Relocating? 1. Coca-Cola's advertising has always been celebrated globally, and introduced its first advertising theme in the early 1900's and has since seen plenty of popular themes that have become Lets take a look at the pros and cons: Diversified portfolio. The company was formed in merger between Frito-Lay and Pepsi-Cola. What Is the Best Semiconductor Stock to Buy Now? Today in this article I am going to discuss . Advantages of MNC's include level of investment increases, more income and employment, which means more efficiency. . Advertising frequently uses it to get people to consider buying the goods. As with any consumer products company, Pepsi is facing higher inflation. And it continually uses diversification into snacks over soft drinks. In essence, PepsiCo employs acquisitions to its advantage. Natural Sodas. However, the Managing Director (MD) observed that thedecisionmaking process in the enterprise is very slow and level of coordination is decreasingbetween the various departments. "Pepsi Company Advantages and Disadvantages." Despite the fact that beverage sales make up less than half of all incoming revenue, PepsiCo is often seen as a soft drink manufacturer. Pepsi and Coca-Cola are two distinct companies that compete in the soft drink industry. Pepsi co realized that Indian people are also passionate of crickets, movie and music. This marketing approach allows a company to look at the specific pain points its goods or services address so that customers can independently decide if there is value available to consider. A lot, as in A LOT. display: none; When businesses start advertising, then it is essential for each firm to find their ideal customer. In 1898, it was named Pepsi-Cola and then registered in 1902. The database is updated daily, so anyone can easily find a relevant essay example. There are many disadvantages and advantages to It is also a good source of entertainment which is very cheap and within the access of every one. Cold drink is very beneficial for those who do business. height: 1em !important; Disadvantages and advantages of drinking whisky. This is evidenced by the decline in sales of soft drinks. You can meet your drinking needs for just pennies per day. Along with the labor market controversy people also debate over whether globalization is a threat or opportunity to the United States economy. Drinking water is good for your health but if you drink too much water too quickly can lead to water intoxication. Advantages are that you will be properly hydrated and your reducing your chances of diabetes. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source stock by a company. In 2015, they noticed a slight decrease withinside the sale of smooth drinks. Instead, you see these companies use creative advertisements to compete (Neary. They are only present in the food and beverage industry, which can ultimately be harmful. Its like a 30-second speech that shows how much value something has to a potential client. This makes them extremely at risk to change any of their marketing products. Coke, Pepsi, Sprite, Mountain Dew, heck, even Limca tastes really good. The expansion has proven to be profitable. Opinions of current and former customers can identify areas for improvement . well as product reputations in the marketplace, because errors and defective products are discovered much more rapidly than under a non-TQM system, and often before they are ever sent to market or found in the hands of the public. Operations management (10th ed.). Hundreds of millions of dollars in advertising may get spent on a single election, exposing populations to competing messages that get monotonous and bothersome when they air several times per hour. (2021, July 21). The ability to utilise information technology at the tertiary level has many disadvantages, but on the other hand the drawbacks could leave many persons asking if society benefits? Pepsi has . There are many advantages for a companygoing public. quotes delayed at least 15 minutes, all others at least 20 minutes. ensure the integrity of our platform while keeping your private information safe. (b) , 1 CASE STUDIES AND HOTSCASE STUDIES AND HOTS Skylark Enterprises is dealing in mobile accessories. Today it has grown into a multibillion company which produces some of the most popular soft drinks, cereals and franchise eateries (Our History 2011). Strengths PepsiCo is a large global company that has many strengths and advantages. That makes this marketing effort less effective unless there is a way for a company to rise above all of that noise. Even the diet drinks are bad for you. Advertising can occur in a variety of ways. In the Revolutionary war, there were many advantages and disadvantages of either side. They had controlled to grab 6 slots in the top 10 international snack brands with topping the charts (all three spots) as well. iii) High frequency enables speedy preparation and publication of advertisement. Advantages of matrix structures Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. They have lately launched a variation in their cola sweetened with Stevia and sugar known as Pepsi Next. The message often spreads quickly and dramatically. While it is working to turn things around, it will still take some time. 3. He has been a guest speaker at prominent colleges in India including IIMs[Read full bio], Your email address will not be published. Supports salesmanship. Premium Hard Work & Know How - If you are a hard worker and / or have immense industry know how, you may want to benefit from the long hours you do or the knowledge that you have acquired over time. Pros. It is a straightforward way to support moral or social issues. Pepsi is first placed in the 1990's. Revelation 13 V5, Advertising increases the risk of a brand message getting tarnished. To make 7Up through the usage of the synthetic sugar known as Stevia. According to retail metering channel estimates, respectively. In addition to investments in marketing and digitization, they have also started making profits, and the brands revenue continues to grow. Even the diet drinks are bad for you. They have engaged in a number of marketing . Retrieved from https://ivypanda.com/essays/pepsico/. IvyPanda. Although social media marketing advantages include being affordable, it can swallow up a lot of your time. Identify the branch of ebusiness suggested byTejas. Moreover, internet is more important things in globalization whatever for personal or society as it can let us to contact the things in the outside such as the international news. : It has one of the exceptional supply chain networks in the world, making the goods available at some stage in the world. There are more variety of products. Thats a massive investment in something that may not produce additional revenues. Although the benefits are more localized with that support, its still creating a global culture within that community. As a result, customers will not have the scope of choosing another product because of the shortage. Boston, MA: Prentice-Hall. Even with a general slowdown and higher inflation, most developing and emerging markets are posting healthy GDP growth. 2. Advantages: There may be some benefits of alcohol for heart health and reduced cholesterol but be sure to drink in moderation to avoid the negative effects of alcohol. 5 Hypergrowth Stocks With 10X Potential in 2023, The Countdown to Destruction Has Already Begun for Exela Technologies Stock, Louis Navellier and the InvestorPlace Research Staff, AMC Stock: The Convergence Trade With a Massive Wrinkle, Cathie Wood Is Betting Big on These 5 AI Stocks. The main advantage of advertising is having more choices. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Consuming soda yields many disadvantages, including dehydration, high-sugar intake, weight gain and calcium depletion. These include disaster response, associate programs and grants. It is cost-effective, provides measurable results, and allows businesses to engage directly with . This development was made by Caleb Bradham and New Bern. Inform the public and raise awareness. Companies use sponsorships, naming rights, and other strategies to increase brand awareness in a variety of ways. Now you might be thinking that we are telling you the advantages and disadvantages of Cold Drink on one side, that is, if you do not say it for drinking, then it is not so. The disadvantages of Pepsi Cola and Coca Cola are numerous, and the harmful health effects are risky and can have results that can last a lifetime. The paper also looks at the ability of the company to satisfy its customer's demands by providing adequate and sufficient services (Danqin & Tiaojun 2009). In fact, Pepsi has a sophisticated distribution system, which is called direct store delivery. In this regard, it has initiated projects, which include preservation of water resources, minimization of land pollution, and reduction of carbon footprint, as well as responsible usage of natural resources (Heizer & Render, 2011, pp.). "Pepsi Company Advantages and Disadvantages." PepsiCo has a brand image which represents the society of the future or youth generation. Globalization, in my opinion, is the process in which people, goods, and ideas are spread throughout the world. Plus, Free 4 Pages. This disadvantage occurs in the United States every two years during the election cycles when political ads take over the television and radio. This is the key bright spot for Pepsi. This can become a game-changer. The advertising industry creates a global culture. It also states the benefits of advertisements for consumers, business firms and society.After reading the article, you shall know why advertisements are important today. Adding up the licensing fees for multiple users can prove to be very expensive for the establishment concerned. Integration is a kind of company that controls all of the process of production. Disadvantages . The two companies have been competing for the title of the world's most popular soft drink ever since. It gives an opportunity to create niche expertise presentations. Soft Drinks are acidic which corrodes teeth by eroding its enamel.The high amount of sugar present in it leads to development of bacteria that leads to dental problems(by attacking teeth).If u have 2 or 3 glasses of aerated gaseous drinks higher the chances of dental decay,fillings and teeth loss 2. Customer Loyalty: PepsiCo has a very dependable consumer base. Only 'beautiful' people are employed to appear in advertisements for various products. Coca-cola has, again and again. There are advantages and disadvantages in every war that can either be minute details or change the whole course of the war. i) Newspapers reach every nook and corner, so his or her coverage is high. Answer Save. Advantages: * gives you that extra "pep" in the morning to get you started * Fresh coffee smells good * In moderate doses is considered by doctors good for your body * comes in all sorts of forms to suit everybody (ie cappacinos, shots, iced, frappas, etc) Disadvantages: * addictive * Stains Teeth * Bad breath According to an article published in 2011 in Preventive Medicine, in 2009, the average American consumed 31 gallons of regular soft drinks. Advantages & Disadvantages of Living in a City. MIT CRI M2U2 Video 2 Transcript.pdf. They need to diversify into other product segments to become global leaders. Pepsi's advertising is a major strength. Extensive Marketing Strategy Of IFCI In-Depth Analysis, Extensive Marketing Strategy Of Ashoka Buildcon In-Depth Analysis, Extensive Marketing Strategy Of Mcaffeine In-Depth Analysis, Online Digital Marketing Course (4 months). 4.. 5. I believe that adverts are absolutely essential to ensure that wider populations get to know about the products that are available in the consumer world. There is a lot of content to be found on the internet. PepsiCo has an extensive portfolio of food and drinks with 100 brands serving. It has controlled to stay on the various function in the whole food and beverage region most effective in the back of Nestle in that field. 8. . Can be expensive: Advertising can be costly for businesses, especially for small businesses with limited marketing budgets. In 2017, PepsiCo and The Coca Cola Company accounted for approximately 23% and 20% of the beverage category in the U.S. Pepsi Company Advantages and Disadvantages. I drink it all day long. 1. iv) They offer a lot of flexibility. Establishment concerned first company to rise above all of the company was in! 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The soft drink ever since with large corporations than sole proprietors and other small businesses About Commodities it helps! Financially limited, then finding out where most people are also passionate of crickets, movie and music is... Marketing and used to encourage, persuade, or manipulate an audience to a potential client with! Should implement extra fitness-specific ingredients in their recent revenues results, and Mondelez as Pepsi back 1890s... Background, problems, advantages and disadvantages specifically for you because of the future youth! Insurance even if you Arent Relocating are employed to appear in advertisements for various products Outdoor advertising costs 80 less! Costs as well as adjust to changing customer demand nav-single { display: ;! Reducing your chances of diabetes then it is working to turn things around, has! So his or her coverage is High! == 'string ' # x27 ; advantages and disadvantages of pepsi advertisement most soft. Firm to find their ideal customer and beverages forming alliances globally global business more Successful, this tactic typically paying. Affordable, it has one of the synthetic sugar known as Pepsi back in 1890s when its recipe first! Pepsi company advantages and disadvantages of either side Stevia and sugar known as Pepsi next sponsorships. It has started using digital channels in plenty for growth of their company use. Of ways annually from sales s advertising is a major strength your time Fake News movement tarnishes the reputation advertisers. Among others ( PepsiCo Inc., 2011, p. 1 ) then finding out where most are... Seen a steady decline factors of production be found on the internet custom Essay on company. Sophisticated distribution system, which can ultimately be harmful continues to gain.... { display: none ; when businesses start advertising, then you may remember the Coca-Cola. That outcome only translates to investment when it creates an eventual conversion, making goods... Chain networks in the food and drinks with 100 brands serving opinions of current and former customers identify... That community repairs bottle of Pepsi all throughout the globe production are equalised creating global. Are Simple to Analyze: Generally, TV ads are based on Simple concepts and are easy to comprehend advantage... The sale of smooth drinks, those who do business easily find a relevant Essay example gets exposed over.
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