Olaplexs market value surpassed $19 billion at the start of 2023, but since the news of the lawsuit broke early last week, the brands stock took a sharp decline. as well as other partner offers and accept our. "A lot of this is breakage that came up after using Olaplex," she tells viewers. Some 30 customers are suing Olaplex, a luxury hair care brand. 0 to No. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. Cause #2: Using the product incorrectly. Read about our approach to external linking. She's said she's still waiting to hear back from Olaplex. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the lawsuit said. Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. Ms Wong said: 'I am here today to address some misinformation about our brand, which I know is stressful and concerning for our customers. HairLossGeeks.com. M ore than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. hide caption. Olaplex has strongly denied the allegations, insisting its range does "not cause hair loss or hair breakage". Individual products sell for as little as $16 on Olaplex's website, while the full set of products runs $240. "We are prepared to vigorously defend our Company, our brand, and our products against these baseless accusations.". Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. Overnight on Wall Street is daytime in Asia. The #olaplex hashtag, one of dozens of social media hashtags devoted to the brand, is linked to TikTok videos with more than 1.5 billion views, and used on more than 14.3 million Instagram posts. So, if you try it and lose your hair because of it, you will have to live with the results. The filing said lilial is still allowed in beauty products outside of the EU, including in Canada. If Olaplex wins this case, the beauty industry may see less of these expensive and reputationally damaging lawsuits. Bloomberg Daybreak Asia. ', 'I was using it too much, and it literally broke my hair. Reach out to Alex Bitter at abitter@insider.com or via encrypted messaging app Signal at (808) 854-4501, Allana Akhtar at aakhtar@insider.com or on Signal at (248) 760-0208, and to Sindhu Sundar at ssundar@insider.com or on Signal at (984)-377-3887. The attorneys representing the plaintiffs in the lawsuit say consumers should do their "due diligence" when it comes to choosing beauty products. Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. Before commenting, please review our comment policy. Over 30 women across the country have joined a lawsuit which claims Olaplex, a hair care brand that has been touted by social media influencers and hair stylists, caused severe damage to their hair, including hair loss, scalp injuries and weakened hair strands. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. Shares of direct-to-consumer brand Olaplex fell Tuesday after the company reported a quarterly sales decline . Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. The legal challenge also claims the company - made famous for promises of 'bond-building' damaged hair - made false claims about its products' efficacy and alleges the firm obscured the fact that its formula contained potentially harmful chemicals. It was filed on February 9, 2023 in the U.S. District Court for the Central District of California. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. Defending the brand last night, Ms Wong fired back at the lawsuit saying she was 'prepared to vigorously defend the company against baseless accusations'. Olaplex is being sued after 30 women filed a lawsuit on Feb. 9, claiming the company's products contain allergens and irritants that have resulted in brittle hair and hair loss. ", "If a customer happens to not be satisfied with their purchase, we are always willing to explore a possible refund," the statement continued. How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. Olaplex says it removed the ingredient from its products globally, "out of an abundance of caution", however the lawsuit claims it is still selling the older products that contain lilial, also known as butylphenyl methylpropional. "Do your research," Amy Davis, co-counsel for the plaintiffs. Olaplex products are safe and effective, as millions . Olaplex sells several products, including moisture masks and shampoo. Another person said she used a combination of products to help her brittle hair. In the video, she zooms in on partial strands of hair sticking up from her head. Olaplex refunded Fontenot $250 in Sephora store credits after she sent an email detailing her hair and skin problems, according to customer service messages reviewed by Insider. There's a lawsuit going on and it might surprise you. Panthenol, the other ingredient named in the suit, has not been banned in the EU or linked to any adverse effects. (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . After using Olaplex for months hoping to repair and strengthen my hair, I starting noticing excessive hair loss after shampooing. Additionally, Olaplex publicly released the HRIPT tests for all of their products on their website to demonstrate the safety of Olaplex products for consumers who might be questioning using these products while the brand is battling these allegations in the court system. Want to stay in the loop on class actions that matter to you? More than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. The 61-page lawsuit says that although Olaplex touts the products over and over in advertisements as scientifically proven, free from harsh chemicals and safe for all hair, the items are, in fact, none of these things.. Each situation is different, so she recommends consulting with an attorney in your state with any legal questions. Top editors give you the stories you want delivered right to your inbox each weekday. The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. 9. Olaplex products do not cause hair loss or hair breakage, a representative from Olaplex tells BeautyMatter. According to the lawsuit, Olaplex states in its marketing materials that their products, which include shampoos, conditioners and oils and are numbered 0 through 9, "restore damaged and compromised hair," while creating "healthy, beautiful, shiny, touchable hair," and that results are "proven by science." (Bloomberg) -- Olaplex Holdings Inc. said its sales will . 'If our products pass the HRIPT test, that means it was not shown to cause sensitivity or inflammation to the skin, including the hair follicle, which is the primary cause of hair loss. Olaplex a.k.a. Generally, there can be merit to a products liability case if the plaintiffs can show that Olaplex has misrepresented their product by deeming it safe and making claims it will not cause hair loss, if they have been made aware of issues with the product causing hair loss due to chemicals or poor instruction, for example, and [if] the ingredients can be linked to hair loss directly caused by the chemicals or ingredients of the product, she said. The amount of lilial in Olaplexs fragrance before the brand reformulated is also unknown. Hair loss is often a severe condition that affects people of every country, ethnicity, and age. That has happened to other people, so if you're using it, just be careful.'. Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. 8 and Olaplex No. "As a matter of good customer service and in view of the false information circulating on social media arising out of the events in the European Union, Olaplex voluntarily chose to reimburse consumers who contacted them with lilial-related concerns after March 1, 2022," the filing said. Moreover, it helps hair color last longer. Olaplex created an entirely new category in haircare when the brand launched its bond-building products in 2014. "There are a wide variety of reasons for hair breakage or hair loss, as medical and scientific experts have publicly stated, including lifestyle, various medical conditions and medications, the aftereffects of COVID, skin conditions and more. A jury ruled in Olaplexs favor in all four claimstwo patent claims, plus trade-secret theft and breach of confidentiality. There is no reason that Olaplex would cause hair loss. So, Olaplex products clearly can work. Further still, many of the before-and-after photos on Olaplexs website that show how the average person can attain celebrity hair feature paid models who do not regularly use the Products as recommended by the defendants and whose hair, unbeknownst to consumers, has been styled by professionals, the case claims. This indicates that more products besides the Olaplex No.3 Hair Repair Perfector are causing side effects for people. A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA.
The FDA determined that sodium benzoate in concentrations up to 0.1 percent by weight is safe for use in hair care products. In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. The Olaplex brand, widely available in popular beauty stores and online, is marketed to restore damaged hair and protect against breakage. 1. Others disagree and praise Wong for her honesty in coming forward with the facts ahead of the trial while remaining compassionate for those who suffered from the devastating effects of hair loss. Consumers, editors, and the general public need to understand [that] when it comes to products, ingredients are just part of the story, says cosmetic chemist Ginger King. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. On Trustpilot, one customer wrote: 'I wish I could put 0 stars but I can't.. Olaplex is the worst thing you can put on ur hair mine got sooo fragile and thin. In the lawsuit, filed on Feb. 9 in California, Auriana and more than two dozen women across the country claim they have been left with hair that is worse off than before they used Olaplex products. Olaplex products are also cruelty-free, pH-balanced, and vegan. The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". The lawsuit also accused Olaplex of downplaying negative feedback about the products and not being forthright about the volume of complaints related to them. Top Class Actions posted an article about Olaplex in April 2022. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss . However, most of the five-star reviews simply say how Olaplex products helped their damaged hair in some way. Vous pouvez modifier vos choix tout moment en consultant vos paramtres de vie prive. The customers are seeking $75,000 in damages. Read up on the three hair loss products backed up by science to help regrow hair. 15 February 2023. One plaintiff claims in the lawsuit the treatments made her hair look "as if it were cut with a weedwhacker.". It demanded more than $75,000 in damages for all and to stop false advertising. Olaplex CEO JuE Wong addressed . The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, It's a 10, and Unilever. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. Therefore, it can help you fight hair loss while also promoting healthy hair growth. Some of these include: DEA, aldehydes, formaldehyde, gluten, nuts, parabens, phosphates, phthalates, and sulfates. as well as other partner offers and accept our. Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. This lawsuit is a typical products liability lawsuit and is not out of the norm for this industry, at all, lawyer Paige Sparks tells BeautyMatter. 12:08 EST 16 Feb 2023. Olaplex products are widely available in beauty retail stores and online. Live market coverage co-anchored from Hong Kong and New York. The lawsuit, which was filed on 9 February, includes claims from 30 women who used products from Olaplex, as reported by CNN.The brand is notably sold at retailers such as Sephora and Ulta and is frequently advertised by influencers on TikTok. Slectionnez Grer les paramtres pour grer vos prfrences. Consult with your doctor before making any changes to your daily routines or diet. In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. A review of an archived version of Sephoras website shows that the beauty retailer required Olaplex to remove lilial from its products in 2020 or early 2021, the case says. I started to feel the wind and air on my scalp in places that I've never felt it.". Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." When you buy through links on our site, we may earn a commission. However, even the hair products that havent been recalled still have chemicals in them. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing problems with hair breakage. Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. In many ways, this Olaplex suit feels a bit like . The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). Class-action lawsuits have been filed in different states against Unilever for these products. Plaintiffs are seeking attorney's fees, monetary damages and a jury trial. The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. Once the brand started offering home-care formulas in 2018, it immediately reached cult status and raised $1.55 billion in an initial public offering in September 2021. "[Olaplex's] response to me is pretty concerning because they don't really seem to care," Genute said. Olaplex CEO JuE Wong. ", 24/7 coverage of breaking news and live events. In many salons around the world it is offered - at an additional price - as a treatment for those getting their hair coloured. Lilial was previously used in small amounts as a fragrance in Olaplexs No. This video reviews why these people may have scalp injuries and hair loss while using Olaplex. ClassAction.org is a group of online professionals (designers, developers and writers) with years of experience in the legal industry. Olaplex was just sued by a group of more than two dozen customers who accuse the company of making false statements and allege problems like hair loss and scalp damage after using products by the . She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". Ms Wong explained that every Olaplex product has to pass theHuman Repeat Insult Patch Test (HRIPT) before it can go out to customers. Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". These are admissions and statements she is making that can be imparted on Olaplex as a company and used against them as party admissions in a lawsuit. Olaplex has released test results that it says show the products are safe. Olaplex, facing a new lawsuit over its hair products, said tests show its products are safe. Be sure to scroll down to see which Olaplex products are mentioned in the lawsuit. Sign up for notifications from Insider! Now, nearly four years later, Olaplex is better equipped to handle lawsuits of this nature in terms of resources and knowledge, and they know what theyre fighting for. 3, Olaplex No. In response to questions about the refunds and the safety of its products, Olaplex said: "We are proud to help our millions of customers achieve their best hair possible and every customer inquiry is important to us. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. The chemical in question is butylphenyl methylpropional (lilial). Top Class Actions is a legal site that handles public lawsuits. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. Add Your Comments. Learn all the details in this week's episode of #WhatsUpInMakeup on my YouTube. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. ', The comments below have not been moderated. David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. About 30 women are suing the Olaplex hair-care company, claiming its products caused their hair to fall out, bald spots to form, and skin rashes and other conditions to crop up. 5 Bond Maintenance Conditioner has a person saying they used to have long hair but now must wear extensions due to hair loss from these products. DMDM is a type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer. 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). This ingredient was made to repair hair strands on a molecular level. 1st Fl, Ste 2268A Landmeier Rd Elk Grove Village, IL 60007. By
Olaplex works on the inside of the hair to strengthen the bonds between the hair's molecules. 3 min read. Wong shared the Instagram to her personal LinkedIn, adding the caption Olaplex fires back with facts and science. The post received hundreds of likes and a barrage of comments applauding Wong for her straightforward response. ", She told "GMA," "We are seeking punitive damages to deter Olaplex from engaging in any further wrongful conduct.". 2 min read. Olaplex hair products are part of the Sephora brand, which is based in Canada. Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. The title of the article is: Olaplex Class Action Claims Hair Care Product Sold at Sephora Contains Dangerous Chemical.. They just are kind of vouching for themselves rather than sounding concerned.". How did it affect your hair? HairLossGeeks.com may earn commissions through other products listed on the site - always do your own due diligence before making a purchase. Olaplex removed lilial from its product, put out a new formulation last year, and then offered refunds and exchanges, according to a filing by Olaplex in the lawsuit. 2, Olaplex No. Olaplex has not recalled any of its products. You have entered an incorrect email address! The subsequent social media fallout prompted Olaplex CEO . Olaplex is commonly used in hair salons and built its reputation as a brand which focused on repairing damage hair bonds due to chemical treatments and coloring. By the time it is in the final product, it may not present any issues, and Olaplex did run HRIPT to prove their point, she says. Olaplex CEO JuE Wong addressed the allegations in a two-minute video posted to the brands social channels in which she says she wants to address some misinformation and calling the claims not true.. I noticed that it started burning my scalp. By clicking Sign up, you agree to receive marketing emails from Insider Lastly, the complaint contends that the instructions for using Olaplex products exacerbate the injuries experienced by consumers, who are directed or encouraged to leave the products in their hair for long periods of time or indefinitely. The defendants never warn buyers that the longer theyre exposed to problematic ingredients in the items, the greater their risk of seborrheic dermatitis, allergic contact dermatitis or the harmful effects of plasticizing agents, the suit says. Is breakage that came up after using Olaplex do n't really seem to care, '' Amy Davis, for! Available in popular beauty stores and online, is marketed to restore damaged hair and protect against.... Products in olaplex lawsuit hair loss video reviews why these people may have scalp injuries hair. Do not cause hair loss or hair breakage, a staple in TikTok hair care routines, &... 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