Football and the Forest

Summertime is in full swing and holidays are near, but the Cool Earth Team is busy progressing our Saving Rainforest – Strengthening Lives campaign which is bringing healthcare access to our Ashaninka partners in Peru. We’ve employed Adelaida who will be running the project on the ground, work has begun on improving the villages’ medical outposts and we’ve arranged for the ‘Undocumented’ within the community to obtain Health Insurance. More on this next month. For now, with World Cup mania reaching fever pitch, we’re bringing you news on football and the forest.

Best wishes, The Cool Earth Team

COOL EARTH IS THE CHARITY THAT WORKS ALONGSIDE INDIGENOUS VILLAGES TO HALT RAINFOREST DESTRUCTION

With the drama of the World Cup, you’d be forgiven for overlooking the simplicity of the beautiful game.
Brazil spent $11 billion, there have been a record number of goals so far, and let’s not even mention the backbiting. But by the end of this week it will all be over. So now’s the time to remind you that, amongst other things, football has a key role in saving rainforest. Let us explain.
Football tournaments are the most reliable way of bringing villages together. There may not be goalposts, strips, or even football boots (you’ll often see friends share one shoe each) but entire communities will turn up. And invariably conversation turns to trees, cacao, school and Cool Earth.
Thanks to our friends in Peru organising these kick-arounds, the Ashaninka Project has grown to working with 15 villages throughout the Ene Valley. And it’s about to grow again, putting more forest than ever beyond the chainsaw’s reach.

Now that is a beautiful game.

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